💡 14 factors that can impact Willingness-to-Pay WTP

New resource + date correction for the next workshop

The WTP of specific customer segments and even of specific customers is a key aspect to consider when developing a business and ensuring its viability.

Back in 2016-2018 when i was advising startups on Product matters, many of these new businesses shut down because they didn’t properly understand their prospects’ WTP.

Or the founders were shocked to actually learn that the willingness-to-pay was close to zero for the kind of products they were offering.

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On this topic, today’s inspiration comes from Harvard Business School:

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We’ll be exploring these and more during our next workshop:

Willingness-to-Pay Trek for Solopreneurs 🎒

You will:

• ​Walk through the landscape of factors linked to willigness-to-pay (trek)

• ​Work on clarifying which factors you want to influence next and how

• ​Guided by the host

​🥁 Friday, 28 Feb*, 4pm - 5:30pm EET, Bucharest time
👥 Limited seats: 12
🎁 Offered pro bono as part of the Solopreneur Gym initiative.​

* This date is the correct one

See you there,
Bülent

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This is the Solopreneur Gym ⚡️
It’s a gym in the sense that you’re invited to practice and do the reps for the health of your own business. Get inspiration, DIY workouts and access to live practice sessions 👟

Hosted by Bülent Duagi, strategy adviser for CEOs and their teams.