5 x Value Proposition Supplements 💊

Good stuff for winning in the market.

Hello, solopreneurs!

As promised, today you get a bundle of Value Proposition Supplements to fortify your chances of winning in the market.

As the whole purpose of the Gym is to get you do the needed work for improving the health of your business, i won’t be doing the work of making these resources easy-to-digest for you. You need to put in the work to understand them, then to use them in your business.

Part of this work can be done this Friday during the Value Prop Cardio.

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So here are the supplements that helped me, and that you might find useful for defining or refining the value proposition of specific products or services that you’re offering, or even of your business as a whole.

1. Value Proposition Design

• The classic reference: the book by Alex Osterwalder et al.

• The Value Proposition Canvas by Strategyzer

• 3 min video explainer by Strategyzer

• Canvas screenshot below

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2. B2B Elements of Value

• Interactive presentation of the 40 elements of B2B value identified by Bain

• The original article in HBR

• Infographic below

• We will practice this during the cardio workshop 👟

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3. B2C Elements of Value

• Interactive presentation of the 30 elements of B2C value identified by Bain

• The original article in HBR

• Infographic below

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4. KSF: Key Success Factors

• “Which factors are key to making clients choose between offerings in this market?” + perspectives of customers, your offering, competitor offerings.

• Article about Gaining Strategic Advantage via Key Success Factors

• We will practice this during the cardio workshop 👟

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5. Blue Ocean Strategy Canvas

• The classic reference: the book by Chan Kim & Renée Mauborgne

• Explainer about the Strategy Canvas

• Examples: iPhone (screenshot below), citizenM etc.

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5. Points of Parity (PoP) and Points of Difference (PoD)

• Original HBR article

• Wiki explainer

• Related: Kano model - similarities: PoP & Basic Expectations, PoD & Delighters

• Ironical examples of Points of Difference for products - analogies can be easily made for services

Source: Anthony Pierri on LinkedIn

Keep your business fit,
Bülent

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This is the Solopreneur Gym ⚡️
It’s a gym in the sense that you’re invited to practice and do the reps for the health of your own business. Get inspiration, DIY workouts and access to live practice sessions 👟

Hosted by Bülent Duagi, strategy adviser for CEOs in Tech.