DYI Workout: B2B Pricing 💶

To practice on your own or with friends

Hello solopreneurs,
On Friday we’ve done the one and only B2B Pricing workshop of the Gym 🙌

One thing i’m learning from our workshops is that the value of participating live is 5x:

• Get to spend time to actually do the exercises - in a time-boxed manner

• Get immediate feedback on what you work on

• Get inspiration by seeing what others have just worked on

• Get confidence through seeing how we all have challenges with our solo business

• Get guidance and examples from the host

As none of the above can be easily benefitted from by reading a newsletter, i’ll prioritize going forward: hosting these practice sessions first for the people interested to join and actually practice for the health of their business.

And sharing the exercises here on the newsletter as a secondary by-product of the sessions. The next workshop will probably be on Customer Segmentation. Stay tuned 🔜

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So, here are the 4 exercises regarding Pricing, if you want to practice on your own or with friends:

Exercise 1
Pick one service/product (offering) of yours.
Describe it in 2 phrases: what it is - for whom?
Add current pricing for the offering.

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Exercise 2
Revenue model
What is the revenue model for this offering?
(one-time fee, subscription, freemium, pay per use etc.)
Why have you chosen it vs. other models?
List 3 pros and 3 cons of this revenue model.

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Exercise 3
Tiered price structure: if you would offer a Good-Better-Best model around this offering, how each of the options would look like?
(what is offered + the price of each tier)

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Exercise 4
What arguments do you have for pricing your tiers this way?
How would you improve your new pricing vs. the pricing from exercise 1?

Keep your business fit,
Bülent

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This is the Solopreneur Gym ⚡️
It’s a gym in the sense that you’re invited to practice and do the reps for the health of your own business. Get inspiration, DIY workouts and access to live practice sessions 👟

Hosted by Bülent Duagi, strategy adviser for CEOs and their teams.