DYI Workout: Customer Segmentation
+ Invitation to Blitz Roast 🔥
Hi fellow solopreneurs,
Ready for some fresh practice for the health of your solo business?
DYI Workout
On Thursday we’ve done the one and only Blitz Workout: B2B Segmentation of the Gym 🙌 Here are the two exercises that you can practice on your own, or with friends:
Exercise 1
NEEDS - PEOPLE - COMPANIES model:
What are the top needs you are addressing with your solo business?
For which top 3 categories of people?
B2B: In which top 3 kinds of companies?
Exercise 2
ADJACENCIES for expanding the business:
What are some other 1-2 needs that you could solve with your business? (e.g. in the same big activity area)
What are other 1-2 similar categories of people that share the top needs you currently address? (e.g. vary the function, seniority level, openness to external help etc.)
B2B: What are other 1-2 similar kinds of companies that you could serve? (e.g. vary the size, the geo, the industry etc.)
I recommend you set aside 30 minutes in a quiet place to go through the exercises. If you need any help or guidance, let me know in comments.
Blitz Roast 🔥
Want to practice creating better business proposals?
Join this 30 minutes blitz roast next week:
10 min: We pick 1 proposal by vote + Hear the pitch from the person doing the proposal
20 min: We roast the proposal to make it better
As the host, I will also contribute to the roast 🔥
Prepare by picking 1 business proposal that you recently made or need to make soon - and that you want to improve.
Only for: solopreneurs with established businesses, that are already making business proposals based on the services and products they are offering to the market.
Date: Thu, 10 Apr, 5pm Bucharest time
Limited seats: 8
Offered pro bono, one-time-only as part of the Solopreneur Gym initiative.
See you soon,
Bülent
This is the Solopreneur Gym ⚡️
It’s a gym in the sense that you’re invited to practice and do the reps for the health of your own business. Get inspiration, DIY workouts and access to live practice sessions 👟
Hosted by Bülent Duagi, strategy adviser for CEOs and their teams.